• Global Market Research: Understanding the global market is crucial when launching a product worldwide. This unit covers the importance of identifying target audiences, cultural considerations, and conducting market research in various regions. • Product Localization: This unit explores the process of adapting a product to meet the needs and expectations of different cultures. Topics include language translation, design modifications, and compliance with local regulations. • Global Brand Strategy: In this unit, students will learn how to develop a consistent and effective global brand strategy. Emphasis is placed on understanding cultural nuances, brand positioning, and global brand management. • Global Launch Planning: This unit covers the logistics of launching a product globally. Topics include coordinating timelines, managing resources, and developing contingency plans. • Global Sales and Distribution: In this unit, students will learn about the various sales and distribution channels available to global product launches. Topics include e-commerce, wholesale, retail, and strategic partnerships. • Global Marketing and Promotion: This unit explores the various marketing and promotion strategies used to launch a product globally. Topics include digital marketing, traditional advertising, public relations, and event marketing. • Performance Metrics and Evaluation: In this unit, students will learn how to measure the success of a global product launch. Topics include key performance indicators, data analysis, and continuous improvement strategies.