Professional Certificate in Google Ads and Conversion Rate

-- viewing now

The Professional Certificate in Google Ads and Conversion Rate Course is a comprehensive program that equips learners with the essential skills required to excel in digital marketing. This course is designed to provide in-depth knowledge of Google Ads, enabling learners to create effective advertising campaigns, optimize ad spend, and analyze campaign performance.

4.5
Based on 6,120 reviews

5,620+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

The curriculum covers various aspects of Google Ads, including search advertising, display advertising, video advertising, and shopping advertising. The course also emphasizes conversion rate optimization, which is crucial for maximizing the return on investment from advertising campaigns. By completing this course, learners will be well-prepared to take on roles such as digital marketing specialist, PPC analyst, or SEM specialist, making them highly valuable in today's digital-focused job market.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Google Ads and Conversion Rate Optimization
Unit 2: Setting Up & Navigating the Google Ads Interface
Unit 3: Keyword Research for Profitable Google Ad Campaigns
Unit 4: Creating Effective Google Search Ads
Unit 5: Display & Video Advertising with Google Ads
Unit 6: Optimizing Google Ads Campaigns for Conversion Rate
Unit 7: Google Ads Tracking & Reporting
Unit 8: Landing Page Optimization for Increased Conversion Rates
Unit 9: Advanced Conversion Rate Strategies for Google Ads
Unit 10: A/B Testing & Continuous Optimization in Google Ads

Career Path

Google Ads and Conversion Rate Optimization are essential skills for successful digital marketing campaigns. The UK job market is experiencing a growing demand for professionals with expertise in Google Ads and Conversion Rate Optimization. This 3D pie chart represents the distribution of popular roles in this field. 1. Google Ads Specialist: Google Ads Specialists are in high demand, with 45% of the market share. They manage ad campaigns, optimize ad spend, and improve overall ad performance. 2. Conversion Rate Optimization Expert: With 30% of the market share, Conversion Rate Optimization Experts focus on enhancing website usability, increasing conversion rates, and driving revenue growth. 3. Digital Marketing Analyst: Digital Marketing Analysts hold 25% of the market share. They analyze marketing metrics, create data-driven strategies, and monitor campaign performance. With an ever-evolving digital landscape, staying updated on Google Ads and Conversion Rate trends can lead to rewarding career opportunities. The chart above provides a snapshot of the growing demand for professionals in this field in the UK.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN GOOGLE ADS AND CONVERSION RATE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment