Advanced Certificate in Media Buying & Viewability
-- ViewingNowThe Advanced Certificate in Media Buying & Viewability is a comprehensive course designed to equip learners with the latest skills in media buying and viewability. This certification is crucial in today's digital age, where businesses are increasingly investing in online advertising.
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GBP £ 140
GBP £ 202
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โข Media Buying Fundamentals • Understanding the media buying process, setting campaign goals, selecting the right media channels, and negotiating media buys.
โข Programmatic Advertising • Overview of programmatic advertising, real-time bidding, private marketplaces, and demand-side platforms.
โข Audience Targeting • Segmentation strategies, data-driven targeting, cross-device targeting, and audience optimization techniques.
โข Viewability & Ad Fraud • Understanding viewability metrics, ad fraud detection, and brand safety measures.
โข Campaign Measurement • Metrics and KPIs, attribution modeling, cross-channel tracking, and data analysis.
โข Media Planning • Researching media options, creating media plans, budget allocation, and performance forecasting.
โข Ad Operations • Ad tags, creative assets, trafficking, and quality assurance.
โข Digital Out-of-Home (DOOH) • DOOH landscape, programmatic DOOH, and measurement best practices.
โข Advanced Negotiation Techniques • Strategies for successful media negotiations, building relationships, and closing deals.
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