Executive Development Programme in Live Streaming for Public Relations
-- ViewingNowThe Executive Development Programme in Live Streaming for Public Relations is a certificate course designed to empower professionals with the skills to excel in the rapidly evolving digital communication landscape. This programme emphasizes the importance of live streaming in PR and equips learners with essential skills to leverage this technology for effective communication, engagement, and crisis management.
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โข Streaming Basics: Understanding Live Streaming, Streaming Platforms, Video Encoding, and Streaming Equipment
โข Content Planning: Creating Engaging Content, Storytelling for Live Streams, Content Calendar, and Content Mix
โข PR Strategy: Aligning Live Streams with PR Objectives, Building Brand Image, and Managing Crisis
โข Audience Engagement: Interacting with Viewers, Audience Segmentation, and Community Building
โข Measurement and Analytics: Tracking Performance, Analyzing Metrics, and Optimizing Content
โข Legal and Ethical Considerations: Copyright Laws, Privacy Issues, and Ethical Guidelines
โข Emerging Trends: Virtual Reality, Augmented Reality, and Interactive Live Streaming
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