Executive Development Programme in Game Marketing for Mobile Games
-- ViewingNowThe Executive Development Programme in Game Marketing for Mobile Games is a certificate course designed to provide learners with essential skills for career advancement in the gaming industry. This program focuses on the importance of game marketing, a critical aspect of the gaming industry that is often overlooked.
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Game Analytics and KPIs: Understanding user behavior, engagement, and monetization metrics to optimize campaigns and improve ROI.
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Mobile Advertising Fundamentals: Exploring display, video, playable, native, and rewarded ads, along with ad networks, exchanges, and DSPs.
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User Acquisition Strategies: Leveraging paid, organic, and influencer marketing channels to drive installs and maximize user LTV.
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Retention and Engagement Techniques: Implementing in-game events, push notifications, and social features to boost retention and user experience.
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Monetization Models: Evaluating in-app purchases, ads, subscriptions, and sponsorships for revenue generation.
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App Store Optimization (ASO): Enhancing visibility and conversion rates with keyword research, title, and description optimization, and creative assets.
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Data-Driven Decision Making: Harnessing data and analytics tools for data-driven insights and performance measurement.
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Cross-platform Marketing: Designing strategies for iOS, Android, and emerging platforms like Huawei's AppGallery and Amazon's Appstore.
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Regulations and Compliance: Adhering to privacy laws, data regulations, and platform policies.
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