Global Certificate in Programmatic: Emerging Technologies
-- ViewingNowThe Global Certificate in Programmatic: Emerging Technologies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving programmatic advertising industry. This certificate program focuses on the importance of programmatic technologies, their applications, and the impact they have on digital marketing.
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⢠Unit 1: Introduction to Programmatic Advertising
⢠Unit 2: Programmatic Ecosystem and Players
⢠Unit 3: Data Management Platforms (DMPs)
⢠Unit 4: Demand Side Platforms (DSPs)
⢠Unit 5: Supply Side Platforms (SSPs)
⢠Unit 6: Ad Exchanges and Marketplaces
⢠Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed
⢠Unit 8: Targeting Strategies in Programmatic
⢠Unit 9: Measuring Programmatic Success and KPIs
⢠Unit 10: Emerging Trends and Future of Programmatic
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