Executive Development Programme in The Power of Emotional Design

Name: Executive Development Programme in The Power of Emotional Design
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The Executive Development Programme in The Power of Emotional Design is a certificate course that emphasizes the importance of emotional connection in design to create compelling user experiences. In an era where products and services are increasingly becoming user-centric, this course is highly relevant and in demand across industries.

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AboutThisCourse

This programme equips learners with essential skills to design products and services that evoke emotions, foster engagement, and drive customer loyalty. By understanding the psychological and neural mechanisms that drive emotions, learners can create designs that resonate with users, leading to increased satisfaction, loyalty, and profitability. Through a combination of lectures, case studies, and hands-on activities, learners will gain practical knowledge and skills to implement emotional design strategies in their work. This course is ideal for product managers, UX designers, marketers, and business leaders who seek to differentiate their products and services through emotional design. By completing this programme, learners will be able to create emotionally engaging products and services, drive customer satisfaction, and advance their careers in a competitive marketplace.

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• Understanding Emotional Design: This unit will cover the basics of emotional design, its importance, and how it influences user behavior and decision-making. It will introduce the three levels of emotional design: visceral, behavioral, and reflective.
• Visceral Design: This unit will delve into the first level of emotional design, visceral design, and its impact on users. It will cover topics such as aesthetics, first impressions, and the use of color, typography, and imagery to create an emotional response.
• Behavioral Design: This unit will cover the second level of emotional design, behavioral design, and its role in creating a positive user experience. It will explore topics such as usability, user flows, and feedback mechanisms.
• Reflective Design: This unit will explore the third level of emotional design, reflective design, and its impact on long-term user engagement and loyalty. It will cover topics such as personalization, storytelling, and brand identity.
• Neuroscience and Emotional Design: This unit will cover the neuroscience behind emotional design, exploring topics such as cognitive biases, mirror neurons, and the role of emotions in decision-making.
• Emotional Design in Practice: This unit will provide practical examples and case studies of emotional design in action, demonstrating how to apply the concepts covered in the previous units to real-world projects.
• Measuring the Impact of Emotional Design: This unit will cover how to measure the impact of emotional design on user behavior and business outcomes, including metrics such as user satisfaction, engagement, and conversion rates.
• Ethics and Emotional Design: This unit will explore the ethical implications of emotional design, including issues such as manipulation, privacy, and accessibility.
• Future Trends in Emotional Design: This unit will cover emerging trends and future developments in emotional design, including topics such as artificial intelligence, virtual reality, and voice user interfaces.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN THE POWER OF EMOTIONAL DESIGN

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London School of International Business (LSIB)

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05 May 2025

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