Professional Certificate in Google My Business for News: Smart Insights

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The Professional Certificate in Google My Business for News by Smart Insights is a comprehensive course designed to help learners harness the power of Google My Business to boost online presence and drive growth for news organizations. This course emphasizes the importance of Google My Business as a critical tool in the modern digital landscape, where local search and online visibility are paramount.

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AboutThisCourse

With a focus on the news industry, this certificate course equips learners with essential skills for career advancement by teaching them how to leverage Google My Business features, analyze performance data, and optimize listings for increased engagement and reader acquisition. Given the ever-growing demand for digital marketing professionals with specialized skill sets, this program offers learners a valuable opportunity to stay ahead in the competitive job market.

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CourseDetails

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Unit 1: Introduction to Google My Business for News Organizations
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Unit 2: Setting Up and Optimizing Your Google My Business Profile
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Unit 3: Verifying and Claiming Your News Organization's Google My Business Listing
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Unit 4: Managing and Updating Google My Business Information for News Organizations
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Unit 5: Leveraging Google My Business Features to Increase News Visibility
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Unit 6: Google My Business Posts for News Organizations
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Unit 7: Google My Business Insights and Analytics for News Publishers
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Unit 8: Managing Customer Reviews and Q&A on Google My Business for News Organizations
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Unit 9: Best Practices for Google My Business in Local News Coverage
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Unit 10: Advanced Google My Business Strategies for News Publishers

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN GOOGLE MY BUSINESS FOR NEWS: SMART INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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