Professional Certificate in Google My Business: Actionable Knowledge

Name: Professional Certificate in Google My Business: Actionable Knowledge
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The Professional Certificate in Google My Business: Actionable Knowledge is a comprehensive course designed to equip learners with the skills to excel in the digital marketing industry. This program focuses on Google My Business, a powerful tool that helps businesses manage their online presence and connect with customers.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this certificate course provides learners with a valuable opportunity to enhance their skillset and advance their careers. The course covers topics such as setting up and optimizing a Google My Business listing, managing customer interactions, and analyzing insights to drive business growth. By completing this program, learners will gain hands-on experience in using Google My Business to drive results for businesses. This certificate course is a valuable addition to any marketer's toolkit, and it demonstrates a commitment to staying up-to-date with the latest trends and best practices in digital marketing.

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CourseDetails

• Unit 1: Introduction to Google My Business
• Unit 2: Setting Up & Verifying a Google My Business Listing
• Unit 3: Optimizing Google My Business Listings for Local SEO
• Unit 4: Managing & Updating Google My Business Information
• Unit 5: Google My Business Posts & Offers
• Unit 6: Google My Business Q&A & User Generated Content
• Unit 7: Analyzing Google My Business Performance Data
• Unit 8: Advanced Google My Business Strategies & Features
• Unit 9: Google My Business Best Practices for Multi-Location Businesses
• Unit 10: Troubleshooting & Resolving Google My Business Issues

CareerPath

In the UK, the demand for Google My Business specialists is rapidly growing, with various roles opening up in digital marketing agencies and in-house marketing teams. Here are some of the most in-demand roles, their corresponding salary ranges, and the skills required to excel in each position. 1. **Digital Marketing Specialist**: Digital marketing specialists with expertise in Google My Business are highly sought after. With an average salary of £30,000 to £40,000 per year, these professionals are responsible for creating and implementing comprehensive digital marketing strategies that improve brand visibility and drive customer engagement. 2. **SEO Specialist**: As local SEO continues to be a critical factor in business growth, SEO specialists with expertise in Google My Business are in high demand. These professionals typically earn between £25,000 and £40,000 per year, focusing on optimizing local search rankings, managing online reviews, and monitoring local SEO performance. 3. **PPC Specialist**: Google My Business integrates with Google Ads, making PPC specialists with Google My Business expertise essential for businesses looking to maximize their PPC campaigns' performance. These professionals can earn between £25,000 and £45,000 per year, managing paid search campaigns, keyword research, and ad copywriting. 4. **Content Marketing Specialist**: Content marketing specialists with Google My Business expertise create and distribute engaging content across various channels to attract and retain customers. These professionals typically earn between £25,000 and £40,000 per year, focusing on content strategy, creation, and distribution. 5. **Social Media Specialist**: Social media specialists with expertise in Google My Business help businesses manage their online presence, engage with customers, and build brand awareness. These professionals can earn between £20,000 and £35,000 per year, focusing on social media strategy, content creation, and community management.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE MY BUSINESS: ACTIONABLE KNOWLEDGE

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London School of International Business (LSIB)

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05 May 2025

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