Advanced Certificate in Game Performance Marketing

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The Advanced Certificate in Game Performance Marketing is a comprehensive course designed to equip learners with essential skills for success in the gaming industry. This course emphasizes performance marketing, a critical aspect of gaming that focuses on data-driven strategies to acquire and retain players, and maximize revenue.

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AboutThisCourse

With the global gaming market projected to reach $256.9 billion by 2025, there is a high demand for professionals with expertise in game performance marketing. This course provides learners with hands-on experience in developing and executing performance marketing campaigns, analyzing data, and optimizing campaigns for maximum ROI. By completing this course, learners will gain a competitive edge in the job market and be equipped with the skills necessary for career advancement in the gaming industry. They will learn from industry experts, engage in real-world projects, and build a portfolio of work that showcases their expertise in game performance marketing.

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CourseDetails

• Advanced Game Analytics: Utilizing data to optimize game performance marketing campaigns.
• User Acquisition Strategies: Implementing effective user acquisition methods for games, including paid and organic tactics.
• In-game Advertising: Maximizing revenue through in-game advertising, including banner ads, interstitial ads, and rewarded videos.
• App Store Optimization (ASO): Improving game discoverability and conversion rates through ASO best practices.
• Social Media and Influencer Marketing: Leveraging social media and influencer relationships to drive game awareness and acquisition.
• Retargeting and Remarketing: Utilizing retargeting and remarketing techniques to re-engage lapsed users and drive conversions.
• Mobile Game Monetization: Implementing effective monetization strategies, including in-app purchases, subscription models, and dynamic pricing.
• Cross-platform Marketing: Developing marketing strategies that target users across multiple platforms, including mobile, console, and PC.
• Data-driven Decision Making: Using data analysis and KPIs to inform game performance marketing decisions.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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ADVANCED CERTIFICATE IN GAME PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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