Global Certificate in YouTube: Ad Targeting & Measurement

Name: Global Certificate in YouTube: Ad Targeting & Measurement
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The Global Certificate in YouTube: Ad Targeting & Measurement is a crucial course for digital marketing professionals. With the increasing demand for online video content, this program focuses on YouTube advertising, a key platform for businesses to reach their target audience.

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AboutThisCourse

This course equips learners with essential skills in ad targeting, video optimization, and analytics, providing a comprehensive understanding of YouTube's ad ecosystem. Learners will gain hands-on experience in creating and managing YouTube ad campaigns, measuring performance, and adjusting strategies based on data-driven insights. By completing this course, professionals can enhance their resumes, demonstrate their expertise in YouTube advertising, and increase their value to employers. This certification is particularly relevant for marketing managers, social media specialists, and content creators seeking career advancement in the digital marketing industry.

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CourseDetails

• Unit 1: Introduction to YouTube Ad Targeting & Measurement
• Unit 2: Understanding YouTube Audience Demographics
• Unit 3: YouTube Ad Formats and Best Practices
• Unit 4: Creating Effective YouTube Video Ads
• Unit 5: Audience Targeting on YouTube: An Overview
• Unit 6: Custom Affinity & In-Market Audiences on YouTube
• Unit 7: Remarketing Lists for YouTube Advertisers
• Unit 8: Placement Targeting and Keyword Targeting on YouTube
• Unit 9: YouTube Ad Metrics and Reporting
• Unit 10: Optimizing YouTube Ad Campaigns for Maximum ROI

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN YOUTUBE: AD TARGETING & MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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