Global Certificate in Social Media Crisis Communication: Essential Skills

• Understanding Social Media Crisis Communication: This unit will cover the basics of social media crisis communication, including defining what it is and why it's important. It will also explore common types of social media crises and how they can impact an organization. • Developing a Social Media Crisis Communication Plan: This unit will teach learners how to create an effective social media crisis communication plan. It will cover topics such as identifying key stakeholders, setting communication objectives, and establishing response protocols. • Monitoring Social Media for Crisis Situations: This unit will focus on the importance of monitoring social media during a crisis. Learners will learn how to set up monitoring systems, track mentions of their organization, and identify potential crises before they escalate. • Responding to Social Media Crises: This unit will provide learners with best practices for responding to social media crises. It will cover topics such as crafting effective messages, engaging with stakeholders, and measuring the impact of communication efforts. • Ethical Considerations in Social Media Crisis Communication: This unit will explore ethical considerations in social media crisis communication. It will cover topics such as transparency, honesty, and respect for privacy. • Case Studies in Social Media Crisis Communication: This unit will provide learners with real-world examples of social media crisis communication. It will examine successful and unsuccessful responses to social media crises and analyze what made them effective or ineffective. • Social Media Listening and Analytics: This unit will teach learners how to use social media listening and analytics tools to monitor and measure the impact of their communication efforts. It will cover topics such as data analysis, reporting, and optimization. • Social Media Policy Development: This unit will focus on the importance of developing a social media policy. Learners will learn how to create a policy that aligns with their organization's values, protects its reputation, and provides clear guidelines for employees. • Training and Preparing for Social Media Crises: This unit will provide learners with best practices for training and preparing for social media crises. It will cover topics such as scenario planning, role-playing, and ongoing training. • Recovery and Post-Crisis Communication: This unit will teach learners how to recover from a social media crisis