Executive Development Programme in Brand Reputation & Crisis
-- ViewingNowThe Executive Development Programme in Brand Reputation & Crisis is a certificate course designed to empower professionals with the skills to manage and enhance brand image. In an era where reputations can be tarnished in an instant, this course is of paramount importance.
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โข Unit 1: Introduction to Brand Reputation Management
โข Unit 2: Building a Strong Brand Reputation
โข Unit 3: Monitoring Brand Reputation
โข Unit 4: Stakeholder Communication and Engagement
โข Unit 5: Preparing for a Crisis: Crisis Management Planning
โข Unit 6: Responding to a Crisis: Effective Communication Strategies
โข Unit 7: Recovery and Rebuilding: Post-Crisis Management
โข Unit 8: Social Media and Online Reputation Management
โข Unit 9: Case Studies: Successful Brand Reputation Management and Crisis Management
โข Unit 10: Ethics and Corporate Social Responsibility in Brand Reputation Management
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