Executive Development Programme in Brand Reputation & Crisis
-- ViewingNowThe Executive Development Programme in Brand Reputation & Crisis is a certificate course designed to empower professionals with the skills to manage and enhance brand image. In an era where reputations can be tarnished in an instant, this course is of paramount importance.
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⢠Unit 1: Introduction to Brand Reputation Management
⢠Unit 2: Building a Strong Brand Reputation
⢠Unit 3: Monitoring Brand Reputation
⢠Unit 4: Stakeholder Communication and Engagement
⢠Unit 5: Preparing for a Crisis: Crisis Management Planning
⢠Unit 6: Responding to a Crisis: Effective Communication Strategies
⢠Unit 7: Recovery and Rebuilding: Post-Crisis Management
⢠Unit 8: Social Media and Online Reputation Management
⢠Unit 9: Case Studies: Successful Brand Reputation Management and Crisis Management
⢠Unit 10: Ethics and Corporate Social Responsibility in Brand Reputation Management
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