Certificate in Behavioral Economics: The Science of Persuasion
-- ViewingNowThe Certificate in Behavioral Economics: The Science of Persuasion is a comprehensive course that equips learners with a deep understanding of the principles and applications of behavioral economics. This field combines insights from psychology, judgment, decision making, and economics to explain why people make irrational decisions and how to influence them positively.
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โข Introduction to Behavioral Economics
โข The Concept of Bounded Rationality
โข Heuristics and Biases in Decision Making
โข The Power of Defaults and Nudges
โข Behavioral Economics in Marketing and Sales
โข The Role of Emotions in Economic Decisions
โข Behavioral Economics in Public Policy
โข Overcoming Bias and Improving Decision Making
โข Case Studies in Behavioral Economics
โข Ethics and Behavioral Economics
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