Certificate in Behavioral Economics: The Science of Persuasion
-- ViewingNowThe Certificate in Behavioral Economics: The Science of Persuasion is a comprehensive course that equips learners with a deep understanding of the principles and applications of behavioral economics. This field combines insights from psychology, judgment, decision making, and economics to explain why people make irrational decisions and how to influence them positively.
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⢠Introduction to Behavioral Economics
⢠The Concept of Bounded Rationality
⢠Heuristics and Biases in Decision Making
⢠The Power of Defaults and Nudges
⢠Behavioral Economics in Marketing and Sales
⢠The Role of Emotions in Economic Decisions
⢠Behavioral Economics in Public Policy
⢠Overcoming Bias and Improving Decision Making
⢠Case Studies in Behavioral Economics
⢠Ethics and Behavioral Economics
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