Global Certificate in Programmatic: A Strategic Approach
-- ViewingNowThe Global Certificate in Programmatic: A Strategic Approach is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving programmatic advertising industry. This course highlights the importance of programmatic advertising and its impact on the digital marketing landscape.
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โข Unit 1: Introduction to Programmatic Advertising
โข Unit 2: Programmatic Ecosystem and Players
โข Unit 3: Data Management Platforms (DMPs)
โข Unit 4: Demand Side Platforms (DSPs)
โข Unit 5: Supply Side Platforms (SSPs)
โข Unit 6: Ad Exchanges and Ad Networks
โข Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed
โข Unit 8: Programmatic Creative and Dynamic Ad Serving
โข Unit 9: Fraud Detection and Brand Safety
โข Unit 10: Measurement and Attribution in Programmatic
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