Global Certificate in Programmatic: A Strategic Approach

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The Global Certificate in Programmatic: A Strategic Approach is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving programmatic advertising industry. This course highlights the importance of programmatic advertising and its impact on the digital marketing landscape.

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With programmatic advertising spend projected to reach $155 billion by 2026, there is a growing demand for professionals who can leverage programmatic strategies to drive business growth. By enrolling in this course, learners will gain hands-on experience with programmatic platforms, develop a deep understanding of audience targeting, data-driven decision making, and campaign optimization techniques. They will also learn how to measure campaign performance, develop a test-and-learn approach, and integrate programmatic strategies into their overall marketing plans. Upon completion, learners will be equipped with the skills needed to advance their careers in programmatic advertising and demonstrate their expertise to potential employers.

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โ€ข Unit 1: Introduction to Programmatic Advertising
โ€ข Unit 2: Programmatic Ecosystem and Players
โ€ข Unit 3: Data Management Platforms (DMPs)
โ€ข Unit 4: Demand Side Platforms (DSPs)
โ€ข Unit 5: Supply Side Platforms (SSPs)
โ€ข Unit 6: Ad Exchanges and Ad Networks
โ€ข Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed
โ€ข Unit 8: Programmatic Creative and Dynamic Ad Serving
โ€ข Unit 9: Fraud Detection and Brand Safety
โ€ข Unit 10: Measurement and Attribution in Programmatic

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GLOBAL CERTIFICATE IN PROGRAMMATIC: A STRATEGIC APPROACH
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London School of International Business (LSIB)
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05 May 2025
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