Global Certificate in Programmatic: A Strategic Approach
-- ViewingNowThe Global Certificate in Programmatic: A Strategic Approach is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving programmatic advertising industry. This course highlights the importance of programmatic advertising and its impact on the digital marketing landscape.
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⢠Unit 1: Introduction to Programmatic Advertising
⢠Unit 2: Programmatic Ecosystem and Players
⢠Unit 3: Data Management Platforms (DMPs)
⢠Unit 4: Demand Side Platforms (DSPs)
⢠Unit 5: Supply Side Platforms (SSPs)
⢠Unit 6: Ad Exchanges and Ad Networks
⢠Unit 7: Real-Time Bidding (RTB) and Automated Guaranteed
⢠Unit 8: Programmatic Creative and Dynamic Ad Serving
⢠Unit 9: Fraud Detection and Brand Safety
⢠Unit 10: Measurement and Attribution in Programmatic
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